02 /Producers Dairy
SERVICESBrand Refresh
SUMMARYFamily-owned dairy gets a brand refresh that connects the past to the present.
CREDITSPhotography: Shehadey Family Foods
BRAND REFRESHThis brand has lived through decades of industry and cultural changes. The reality is that milk is no longer served as the drink of choice at the dinner table. We have more alternatives than we used to have but nothing will replace the real thing. With such a nostalgic brand history, I worked with Producers Dairy to bring clarity and strategy on what they wanted to bring forward in this brand refresh.
PACKAGE DESIGNThe new package design includes a refreshed logo and cow illustration but still maintains a lot of the elements from the previous packaging. The client didn’t want to lose brand recognition on the shelves, so we decided this would be transitional to the final look of the rebrand.
A FRESH LOOKAs we prepared to launch the refreshed brand, I wanted to explore some campaign ideas. A thought I had, was to connect the natural beauty of the dairy products to the environment in which they came from. Brining forth textural visuals that represent the farm-to-table connection. Reminding consumers that this product comes from a natural source.
Related Work
Two California-based interior designers join together to bring a new vision to commercial and residential spaces.