About

I value integrity, quality over quantity, storytelling and deep thoughts.

My name is Jennifer Smith. I am an experienced brand designer with a love for problem solving. Driven by results, I thrive off of my clients success. I can meet your business needs at any point from startup to transitioning in growth. I am professional, easy to work with and multi-talented. My strengths are asking questions, making connections through process and polishing brands up so they have clarity and focus.

Process

Discover

01 /

The foundation of every project begins with establishing a deep understanding of the brand in its current state. In our discovery session, we will align on goals and a vision for the brand. 

WHAT IT CAN INCLUDE:

  • Research

  • Audience and market insight

  • Goals and challenges

  • Brand vision

Define

02 /

Once the discovery phase is complete, we will define your brand. Here we focus on using the information received to connect the dots on opportunities for your brand and solve problems for your audience. 

WHAT IT CAN INCLUDE:

  • Brand personality & voice

  • Brand positioning

  • Mission, vision and values

  • Brand story and messaging framework

  • Strategic brand narrative

Develop

03 /

In the development phase, we explore potential solutions for your defined brand. I start with mood boards to help visualize possible brand directions. Then we review these together to see how they match up to the brand values. 

WHAT IT CAN INCLUDE:

  • Mood boards

  • Logo

  • Typography

  • Color palette

  • Style of photography

  • Tone of voice

  • Website or any assets discussed

Deliver

04 /

The delivery phase is finalizing the solution that works for your brand and launching it into the world. A complete brand guide will help lead us as we navigate any future decisions on how the brand interacts with the world. 

WHAT IT CAN INCLUDE:

  • Solution for the brand

  • Implementations and iterations

  • Brand guide

  • Brand assets

I am now booking select projects.

If you are launching something new, ready to refresh your brand, or looking to grow your current brand, feel free to reach out.

INQUIRE NOW