03 /PLUM ORGANICS
SERVICESArt Direction, Photoshoot, Social Media Strategy, Packaging
SUMMARYSocial media campaign inspired by tiny moments on-the-go with Plum Organics.
CREDITSPhotography: Jeffrey Scott Agency
ART DIRECTIONOur objective was simple: retain the current audience while building new relationships. Working with a team of creatives, we decided the approach and tone was to be relatable, educational, playful and honest, all while still meeting the needs of a modern parent.
From there, Tiny Moments with Plum Organics was born.
PHOTOSHOOTThe vision for Tiny Moments was to capture all of the little things we experience as parents on-the-go with our children. Playdates, juggling kids, packing the diaper bag, and always having snacks. As busy as it can be, it’s important to acknowledge the small (seemingly unimportant at the time) moments of the bonding that takes place between parents and their children.
SOCIAL MEDIA STRATEGY